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Sustainability and competitiveness: Europe’s essential priorities for a successful future


In a recent article, Maria van der Heide emphasizes the importance of specific initiatives and a strong commitment to sustainability in the wake of shifting political dynamics in Europe following the recent elections. Van der Heide highlights the critical need for the EU to meet its emissions reduction targets, achieve climate neutrality by 2050, and address ongoing economic and social challenges. The author praises previous legislative efforts to embed sustainability into the regulatory framework, such as the European Climate Law and other related directives and regulations aimed at promoting sustainable finance.

Van der Heide warns against the potential threats posed by political parties pushing for more business-friendly rules that could undermine the progress made towards sustainability. She stresses that sustainability and economic competitiveness are not mutually exclusive and argues that maintaining a commitment to sustainability is crucial for the resilience and prosperity of European businesses.

The article calls for the EU to set high standards for the financial sector, combat greenwashing and social washing practices, and provide better information about sustainable investment options to empower consumers. It also highlights the need for stringent criteria defining sustainable investments and penalties for violations to ensure financial stability.

As European leaders determine the strategic direction for the next five years, the author urges policymakers to prioritize sustainability as both a moral imperative and an economic necessity. Van der Heide concludes by emphasizing the urgency for the EU to take decisive action to secure a safer and more sustainable future for all.

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Photo credit www.euronews.com

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