Moog, the legendary synth company, has announced the closure of its flagship Moog Store in Asheville, North Carolina. The news was shared on Instagram, with the company stating that the move away from brick-and-mortar sales will allow them to focus on developing the next generation of synthesizers.
The Moogseum and Moog factory, where the store is located, will remain open despite the closure of the store. The company was acquired by InMusic last June, leading to significant changes in the workforce, with layoffs affecting more than half of the factory employees.
Rumours of a potential purchase by German audio equipment firm Behringer failed to materialize, and now Moog is focusing on research and development to continue their legacy in the world of synthesisers. The closure of the store marks a shift in the company’s retail strategy, but fans can still visit the Moog factory and museum to experience the brand’s history and innovation.
As Moog looks to the future, their decision to close the flagship store highlights their commitment to evolving and staying ahead in the rapidly changing music technology industry. Fans and customers can still engage with the brand online and explore their products at the Moogseum and factory in Asheville.
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