Mark Zuckerberg’s Fourth of July video posts on Instagram went viral as he showed off his wakeboarding skills in a tuxedo behind a fast-moving boat while sipping on a drink. The clip, set to Bruce Springsteen’s “Born in the U.S.A.”, showcased the Meta CEO’s attempt at rebranding his image from a tech entrepreneur to a sleek and fashionable figure.
The video received positive feedback from celebrities and influencers, with many praising the content as entertaining and relatable. However, some online observers pointed out the irony of using “Born in the U.S.A.” as the soundtrack, as the song actually tells the story of a Vietnam War veteran facing difficulties upon returning home.
Despite his massive wealth, estimated at around $181 billion, Zuckerberg’s patriotic posts seem to have resonated with the American public, presenting him as a more approachable figure. The online response to this year’s Fourth of July post was mostly positive, in contrast to the ridicule received for his 2021 hydrofoil post.
While it is unclear if Zuckerberg receives assistance in crafting his social media content, Meta representatives have stated that he does not rely on image consultants. The CEO’s efforts to connect with the public through these posts have been successful, with various public figures commenting on his videos with messages of support and patriotism.
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