Hisense, the global electronics firm, emerged as an unsung hero of the Euro 2024 championship, providing giant screens at Germany’s record-breaking fan parks. The company’s focus on design and cutting-edge technology played a crucial role in delivering an immersive viewing experience to millions of football fans.
During the championship, Hisense not only showcased its sleek TV designs but also integrated advanced AI technology to automatically adjust settings for optimal viewing. The company’s screens, used both in fan parks and by referees in the VAR room, featured minimalistic frames to ensure that the focus remained on the live football action.
Following their success at Euro 2024, Hisense recently announced a partnership with Real Madrid, launching a limited edition 100-inch television promising unprecedented picture quality and immersive sound. The firm’s expansion into the global market has been driven by its commitment to innovative design, functionality, and connectivity.
As fan zones become an integral part of major sporting events, the challenge for future hosts will be to match the vibrant and interactive experiences offered by Euro 2024. Hisense’s role in elevating the fan park experience highlights the importance of technology and design in creating memorable communal and cultural events. With a focus on continuous improvement and reliability, Hisense aims to maintain its position as a leader in the global electronics market.
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