The 2024 presidential election is turning out to be a battle for the female vote, but the way men will vote may play a crucial role in determining the outcome. Recent polling shows a growing gender gap in support between Republican Donald Trump and Democrat Kamala Harris, especially among Gen Z voters. In response, both campaigns are making efforts to appeal to male voters, with Harris launching a “White Dudes for Harris” ad buy and Trump focusing on attracting male voters through appearances on podcasts and events popular among young men.
In North Carolina, Harris holds an advantage among female likely voters, while Trump leads among men. This gender divide is also seen in national polling, where Harris struggles to gain support among men compared to women. Despite efforts to appeal to male voters, Harris is facing historically low levels of support among men, which could impact her chances of winning the election.
Gen Z voters, especially women, are leaning towards Harris, while men in this age group are more supportive of Trump. This divide is reflected in their views on issues like abortion, with a majority of Gen Z women disapproving of new abortion laws while many Gen Z men approve. The gender gap among younger voters is likely to shape the outcome of the election, making it a key factor to watch as the campaign progresses.
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