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Is celebrity endorsement significant in presidential politics?


In the final week of the 2024 campaign, Vice President Kamala Harris is intensifying her efforts to rally supporters with a star-studded lineup of celebrity endorsements. From performances by icons like Stevie Wonder, Bruce Springsteen, and Beyoncé to appearances by famous figures like Spike Lee and Samuel L. Jackson, the Democratic campaign is leaning heavily on its star power advantage.

Harris’ running mate, Minnesota Gov. Tim Walz, is also benefiting from the celebrity push, with singer-songwriter James Taylor and others lending their support. The events are part of Harris’ “When We Vote We Win” concert series, aimed at encouraging supporters to vote early in key battleground states.

On the other side, former President Donald Trump’s celebrity endorsements include individuals like Kid Rock, Waka Flocka Flame, and Hulk Hogan. While Trump himself provides star power at his events, recent controversies involving celebrities like comedian Tony Hinchcliffe have caused problems for the Republican campaign.

The focus on celebrity events has left Democrats hopeful about their chances, but it also raises concerns about papering over broader issues with a candidate’s message or hold on important voter demographics. The 2016 campaign of Hillary Clinton serves as a cautionary tale, as a star-studded final week of events did not translate to electoral success.

As the race intensifies, both campaigns are ramping up their efforts to secure crucial votes in battleground states. The impact of celebrity endorsements and performances remains to be seen as the country prepares for Election Day.

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Photo credit apnews.com

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