Former Indian cricket captain MS Dhoni, known as “Thala” in Chennai, has successfully transitioned from the cricket field to the world of brand endorsements. Despite retiring from international cricket, Dhoni’s popularity remains as strong as ever, with a recent report by TAM Media Research revealing that he has signed 42 brand deals in just six months of 2024. This places him ahead of Bollywood icons like Amitabh Bachchan and Shah Rukh Khan.
Dhoni’s appeal goes beyond sports, as he is able to connect with people of all ages and regions, making him a favorite for brands looking for a relatable ambassador. From luxury cars to civic campaigns, Dhoni’s influence is evident in a wide range of brand endorsements, including partnerships with major companies like Citroën, Mastercard, Gulf Oil, and Flipkart’s Cleartrip.
Despite the daily exposure enjoyed by Bollywood stars, Dhoni’s calm and reliable image sets him apart in the endorsement world. A brand expert explains that Dhoni’s representation of reliability and calmness is admired by brands, making him a top choice for endorsements. His association with the Chennai Super Kings further enhances his brand value, as under his leadership, the team has become the most valuable IPL franchise.
Dhoni’s journey from a cricketing legend to an endorsement leader is truly remarkable, showcasing his ability to remain a trusted and admired figure in India. His continued success in the endorsement world cements his status as a leader, even outside of the cricket field.
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