A group of ice cream manufacturers, responsible for producing 90% of the nation’s ice cream and frozen dairy desserts, has committed to eliminating many artificial food dyes by the end of 2027. This announcement, coinciding with National Ice Cream Day on July 20, will be made by the International Dairy Foods Association (IDFA) alongside Health Secretary Robert F. Kennedy Jr., who has advocated for food safety through his Make America Healthy Again initiative. Kennedy, who has criticized the food industry’s role in America’s health issues, revealed earlier this year that eight artificial dyes—such as Red 3, Red 40, and Yellow 5—will be phased out from the food supply and medications by 2026. This voluntary initiative aims to respond to the public’s demand for more natural food options.
Kennedy praised the IDFA for its commitment to eliminating certified artificial colors, emphasizing that Americans prefer “real food, not chemicals.” Michael Dykes, president and CEO of IDFA, expressed pride in the ice cream and dairy companies for taking this important step towards healthier offerings for families. The average American consumes about 19 pounds, or roughly 4 gallons, of ice cream annually, and in 2024, the U.S. produced approximately 1.31 billion gallons. This move by ice cream producers highlights a growing trend toward reducing artificial ingredients in food products, aligning with consumer demand for healthier choices.
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